We’re looking forward to seeing you at the 2019 Economy Brand Education Summit, October 6 – 8 at the Hills Hotel, an Ascend Collection Member, in Laguna Hills, CA.

Please review the information below as you make your plans to attend.

Meeting Hotel

All events will be held at the Hills Hotel.

The Hills Hotel, 25205 La Paz Road, Laguna Hills, CA 92653

If you still need to reserve a room, please contact the hotel directly at (949) 586-5000 to check availability.


Events begin with our Welcome Reception on Sunday, October 6 from 6-8 p.m. in the Garnet Gallery on the lobby level at the Hills Hotel.

We’ll have a full day of education sessions, beginning with breakfast at 8 a.m. on Monday morning in the Crystal Ballroom. During lunch, we’ll have an update on what’s happening at Choice with Regional Vice President, Franchise Services Byron Bean, followed by more education sessions and a Q&A Session with Choice leadership. We’ll wrap up the day with a special dinner and performance by DJ Rakesh Raj.

Take a few minutes now to submit your questions for the Choice Q&A session in advance.

On Tuesday, we’ll start the day at 8:30 a.m. with our Keynote Address from AAHOA Secretary Nishant Patel. After a working lunch, we’ll wrap up our time together by 3 p.m.

Based on the feedback we received at the Atlanta meeting, we made some changes to the schedule to ensure that everyone can attend every session! 

Directions, Transportation and Parking

Driving Directions

Please visit the hotel website for complete information and driving directions.

Airport Transportation

The Hills Hotel is located just 11 miles from the John Wayne Airport. Visit the airport website for a wide variety of transportation options when you arrive.


The hotel provides a shuttle drop-off for departures only at John Wayne airport. The shuttle runs from 7:30 a.m. – 9:30 p.m. Please schedule your return trip to the airport 24 hours in advance.


Parking is free of charge for all attendees.

If you have any questions, please email lsmith.elfa@gmail.com.