January 9, 2024
The ELFA Board has approved the 2024 Economy Co-Op Marketing plan and it is set to kick off late January / early February and continue through […]
December 18, 2023
Choice Hotels is introducing a new brand standard for Econo Lodges beginning March 1, 2024. This program, announced at the 2023 Economy Brand Sessions at the […]
October 23, 2023
On October 1st Choice Hotels reset property points levels for SRD rooms according to reported ADR and local competitors, which lowered the threshold for many Econo […]
September 1, 2023
With the retooling of the elfa.org site, part of our mission is to continue to expand easy access to certain areas in Choice Central, and Choice […]