News

Tuesday’s Morning Networking Hour and Roundtable Meeting each broke attendance records for these important Econo Lodge franchisee gatherings and we want to thank each and every […]

ELFA is pleased to announce the opening of the application process for its 2024-2025 Scholarship Program. Each year ELFA awards up to $1,000 to students that […]

Property owner(s) and/or a management designee must complete a new 30-minute training module in ChoiceU by May 31, 2024 to meet compliance for human trafficking prevention. […]

The ELFA Board has approved the 2024 Economy Co-Op Marketing plan and it is set to kick off late January / early February and continue through […]

Choice Hotels is introducing a new brand standard for Econo Lodges beginning March 1, 2024. This program, announced at the 2023 Economy Brand Sessions at the […]

On October 1st Choice Hotels reset property points levels for SRD rooms according to reported ADR and local competitors, which lowered the threshold for many Econo […]

With the retooling of the elfa.org site, part of our mission is to continue to expand easy access to certain areas in Choice Central, and Choice […]

ELFA, in conjunction with Choice Hotels International, is happy to announce the scheduling of an Econo Lodge National Owners Summit event for Sunday & Monday October […]

Guest Satisfaction rankings and awards are based on 12-month rolling LTR scores for the preceding calendar year (Jan – Dec, 2022). Gold Awards are given to […]

The Economy Co-Op Marketing Program, a joint effort between ELFA, ROA, and Choice Hotels, and managed by MMGY, has been delivering record ROI for years now […]