This is an unprecedented time in our industry and for you as a business owner. We at ELFA are dedicated to providing as much information as possible to members to help best maneuver through this crisis.
We will continue to update elfa.org with relevant and timely information as we gather it. We encourage you to please be diligent in being on the lookout for communications from Choice Hotels. We will work to provide links and other directions to helpful resources as things develop.
If you haven’t recently, please take a moment to visit the Econo Lodge Covid-19 Brand Response Information page. This page will be refreshed regularly so please bookmark it in your system for quick access.
NOTE: The deadline for Eclipse Collection linen program has been extended from July 1, 2020 to January 1, 2021. See Brand Page above.
ELFA leadership will continue to reach out to Choice Hotels leadership on guidance and, most importantly, support for our franchisees as we sail into uncharted territory.
Though it may sometimes feel like we are each alone in this process, please know that you have a family in ELFA to reach out to. We are dedicated to working towards the best possible outcomes for our Econo Lodge franchisee members, and will do our best to achieve that as the situation continues to unfold.