Choice Hotels Brand Update

Choice Hotels Brand Update

Commitment to Clean Program –

Choice Hotels has been actively promoting this Commitment to Clean status to both the general public and its array of corporate business sales, much of which benefits our Econo Lodge brand. Please ensure that your property is taking the necessary steps to comply with this critical program, as the message is going over very favorably with guests and potential guests.

Please follow this link to the Choice Commitment to Clean Hub to access the training module. You must have an active Choice University student account, and be logged in to that account, to access and complete the training module.

Please continue to visit Choice Central and elfa.org for regular updates and access to industry resources.

Choice Hotels Emergency / Financial Franchisee Assistance –

The Covid virus has affected almost every aspect of the hotel industry and related businesses, and shows no signs of letting up in the coming winter months based on current activity and prognoses.

If you are in need of financial relief or fee relief assistance in the face of pending tax bills and heavily curtailed revenue, please connect with Matt Martin of Choice Hotels, who is managing inquiries for all Econo Lodge and Rodeway Inn hotels. You can reach Matt via e-mail at matthew.martin@choicehotels.com. Please let us at ELFA know if you have connected. We are eager to assess the effectiveness of this support for members and are happy to assist in any capacity.

Louis Smith

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