Choice Hotels Brand Update

Choice Hotels Brand Update

RFP Season Is Underway

Fed Rooms and the US Government’s Department of Defense (DOD) preferred travel program are all assessing partner properties now in advance of the 2022 travel year.

Choice Hotels is hosting a Webinar on August 25th at Noon (ET) to review the DOD program. Please check your Corporate Communications e-mail for a Zoom link and access.

If you haven’t already, please make a point to connect with your Econo Lodge Area Manager to discuss both government and private corporate RFPs which are now in the bidding stage. Choice’s corporate sales department has made great strides with economy-level business. Take advantage of that work by connecting with your AM and discovering local and regional opportunities.

Housekeeping Upon Request (HKUR) Guest Communication

Choice Hotels has produced guest-facing publications and collateral to better help relay your property’s HKUR program and schedule in an effort to help manage guest satisfaction feedback and property scoring.

Please take a minute to visit the Econo Lodge HKUR Resource Page in Choice Central for links to materials and descriptions that you can put to work at your property.

New Opaque OTA Pricing Strategies

Choice Hotels is implementing new opaque rate plans for Hotwire and Priceline business, in addition to the existing LOPQ plan. These new tiers open up the advance booking windows for your property.

Please visit the Opaque Pricing Strategy FAQ Page in Choice Central for more detailed information and actions you can take to best manage available inventory for these plans, or to opt out entirely. Opaque OTA business is not right for every property, so be sure that you are maximizing or minimizing these according to your property’s specific booking needs.

Commitment to Clean Program –

Choice Hotels has been actively promoting this Commitment to Clean status to both the general public and its array of corporate business sales, much of which benefits our Econo Lodge brand. Please ensure that your property has taken the necessary steps to comply with this critical program, as the message is going over very favorably with guests and potential guests.

Please follow this link to the Choice Commitment to Clean Hub to access the training module. You must have an active Choice University student account, and be logged in to that account, to access and complete the training module. With QAR inspections underway, this is a critical area being monitored, so be sure your property is fully up to date with all necessary certifications and components in place.

Louis Smith