Attendee Information for Atlanta Education Summit

If you’re joining us at the 2019 Economy Brand Education Summit, September 29 – October 1 at the Hilton Atlanta Airport Hotel in Atlanta, GA., please review the information below as you make your plans to attend.

Meeting Hotel

All events will be held at the Hilton Atlanta Airport Hotel:

Hilton Atlanta Airport

1031 Virginia Avenue

Atlanta, GA 30354

If you still need to reserve a room, please contact the hotel directly at 404-767-9000 to check availability.


Events begin with our Welcome Reception on Sunday, September 29 from 5:30-8 p.m. in Salon C/D on the lobby level of the Hilton.

We’ll have a full day of education sessions, beginning with breakfast at 8 a.m. on Monday morning. During lunch, we’ll hear from AAHOA Interim CEO and President Rachel Humphrey, followed by more education sessions and a Q&A Session with Choice leadership. We’ll wrap up the day with a special dinner and performance by DJ Rakesh Raj.

Take a few minutes now to submit your questions for the Choice Q&A session in advance.

On Tuesday, we’ll start the day at 8:30 a.m. with an update from Choice Hotels with Regional Vice President, Franchise Services Michelle Masters and after lunch, our closing session will wrap up at 3:15 p.m.

Make sure that you review the complete schedule, so you’re prepared to attend the sessions that match your areas of interest.

Directions, Transportation and Parking

Driving Directions

Please visit the hotel website for complete information and driving directions.

Airport Shuttle

The hotel courtesy shuttle service is available in the Ground Transportation area west curb, immediately outside the Domestic Terminal between the North and South terminals at the Atlanta airport. Hotel shuttles are located in the Purple Bus aisle, Stalls 25 through 29. The shuttle departs every 30 minutes from the hours of 5 a.m. – 12 a.m. and is on call after midnight.


Parking is free of charge for all attendees.

If you are staying at the hotel, you will use your room key to enter and exit the garage.

If you are planning to drive in each day, bring your parking ticket to the meeting registration desk (available Sunday, Monday and Tuesday) and we will provide you with a voucher to present when you exit the garage. 


If you have any questions, please email lsmith.elfa@gmail.

Economy Brands Education Summit – Register Today!

September 29 – October 1; Atlanta, GA
October 6 – 8; Laguna Hills, CA

Registration is now open for the new, two-day Economy Brands Education Summit.

Visit the registration site for full descriptions of the education sessions, including a deep dive on topics including, Revenue Management, ADA Lawsuits, Local Property Sales and Marketing, the Guest Relations process and Global Sales.

Event Highlights

  • Members of the Choice leadership team will host a Q&A session at each location. You can submit your questions for the team when you register.
  • Meet with members of the Choice team and hear from AAHOA.
  • Connect with your fellow franchisees during a Welcome Reception on Sunday evening, breakfast and lunch each day and a dinner on Monday evening.
  • Keep up with the latest products and services during the Vendor Showcase.

Your hotel was billed for one full registration on your August franchise invoice. Take advantage of the in-depth education opportunities to help drive business, learn more about the systems and services that can support your hotel and more.


Important Update On ADA Web Site Lawsuits

From Recent Choice Hotels E-mail:

You may be aware that there is a law firm suing hotels, including Choice properties, in connection with the way property amenities and accessible rooms are being listed on www.choicehotels.comThese claims continue to spread and unless you act now, you could face litigation that you will need to settle or defendThis issue was originally brought to your attention in the March 2018 Franchise Services Dispatch. It is important to remember that you are responsible for accurately listing the amenities and features of your guest rooms.  Choice does not have this information and it is up to each hotel to ensure that the website is correct.  Please take a few minutes today to double check your room type and amenity listing to make sure they are accurate.

Read More

January 1, 2019 Compliance Deadline for Internet Landing Page

If your hotel does not yet have its new Internet Landing Page (ILP) up and running, Choice now has a January 1, 2019 deadline to do so before it will begin impacting your Performance Zone scoring.

Please fill out the following form and send to Choice Hotels ASAP so that they can coordinate with your current HSIA provider and install your new ILP by the January 1, 2019 deadline.

The new Internet Landing Page is of no cost to franchisees, and actually offers properties an opportunity to earn revenue off of local and nearby attractions, restaurants, and other. Please visit the Choice Brand page for more information.

Don’t Miss ELFA Functions at 2018 Convention

Please make plans to attend the following ELFA and Econo Lodge functions at the upcoming Choice Hotels International Convention. There is obviously much to discuss and review, and the greater the participation from ELFA members and Econo Lodge franchisees, the better it is for all of us.

Tuesday May 1st – 9:00 am – ELFA Networking and Breakfast – Mandalay Bay Jasmine ABEF
Meet other area franchisees and ELFA leadership and share your experiences. New Econo Lodge AD’s from Choice Hotels will be on hand. ELFA Sponsor specials.

Tuesday May 1st – 10:00 am – ELFA Roundtable & Elections – Mandalay Bay Jasmine ABEF
Get the latest on ELFA activity and help us plan discussions with Choice Hotels leadership.

Wednesday May 2nd – 1:00 pm – Econo Lodge Brand Session – Mandalay Bay South Seas
Find out what new programs Choice Hotels has in store for franchisees for the coming year.

Wednesday May 2nd – 5:30 pm – 8:00 pm – ELFA / ROA Member Reception – Luxor Hotel & Casino Lotus Room
Enjoy, fun, food, and libations at our annual reception, with humorist Jay Vasavada, dance music, and Indian catering by Rajbhog.

Education Sessions – All Days
Tim Tobin, CHI’s VP of Franchisee Onboarding & Learning, has offered up a list of Educational Classes that can be especially beneficial to Economy and Owner-Operator led properties. Please download the attached PDF for topics, locations, and schedules.

CONV 2018 Learning Experience Outlines ECONOMY