Important December 31st Year-End Deadlines

With time running out in 2019, it is critical to note several important compliance deadlines from Choice Hotels affecting all Econo Lodges.

Merchant Acquisition Initiative –

Announced at Convention, ALL Choice Hotels properties must shift their payment card processing service over to one of three providers – Bank of America, World Pay, or Elavon – by December 31st. [This mandate and service is separate from the continued mandate for Shift4 as the sole processing “gateway” service.]

ELFA has done its homework on this throughout the year and has elected to put its support behind Elavon as our preferred processor of the three. Elavon has agreed to provide ELFA and its members with not only a dedicated support team to assist with the switchover itself – often a problematic occurrence – but also this same dedicated support team to work with our members afterwards.

We highly encourage all ELFA members and Econo Lodge franchisees in general to reach out to Elavon and request the “ELFA Program” support program. There is no additional charge for this enhanced service level – Choice has negotiated set terms for all three providers. What we have put in place is simply leveraging our size to ensure that the many owner / operators that comprise the Econo Lodge brand don’t get lost amid the larger accounts that higher grossing branded properties may command.

Elavon Contact Info:
(866) 868-3391
E-mail: hospitalitysales@elavon.com
www.elavon.com/choicehotels

Econo Lodge Property Photo Refresh –

Also announced at Convention, Choice Hotels has mandated that all Econo Lodges must have updated property photography on their Choice Hotels brand page that reflects the property upgrades made during the recent Guest Room Improvement Program (GRIP).

Everyone has made sizable investments in their Econo Lodge properties over the past few years, and it is critical to ensure that the public at large can see these changes online to help drive revenue and additional business.

While the deadline for having these new photos appearing online is March 1, 2020, there is a December 31st deadline to have contracted with one of Choice Hotels authorized photography providers to schedule this work.

At our recent Economy Brands Fall Education Summits, two of Choice’s photography providers offered $699 package specials to accomplish this. Please see the attached flyers from RTV and CS3 If you have not already updated your property photography OR have not yet scheduled with a provider to do so, please try to take advantage of one of these before year’s end. Note: Choice Hotels will only accept photographs and images from one of their authorized providers.

Choice Privileges Elite Reserved Parking Sign Install – December 31st

Elite Reserved parking signs should already be delivered to your property. These should be posted up in convenient spots for guests.

Eclipse Linen Collection – July 1, 2020

This linen initiative was announced at Convention in 2018 for all mid-scale brands and up plus Econo Lodge. While other brands have until December 31st to fully change over to this new linen, ELFA worked to extend the Econo Lodge deadline to July 1, 2020 to help ensure that this switchover would not create undue burdens on our often limited space and equipment.

In order to ensure that you are able to meet this July 1st deadline for 100% conversion, it is advised to work towards placing an order for the Eclipse Collection by year’s end, as delivery and order fulfillment is getting squeezed by the switchover from all other brands.

If you have not ordered your Eclipse Collection material yet, please connect with ELFA sponsor Amtex – a Choice-licensed provider – and start this process soon.

Economy Brands Education Summit – Register Today!

September 29 – October 1; Atlanta, GA
October 6 – 8; Laguna Hills, CA

Registration is now open for the new, two-day Economy Brands Education Summit.

Visit the registration site for full descriptions of the education sessions, including a deep dive on topics including, Revenue Management, ADA Lawsuits, Local Property Sales and Marketing, the Guest Relations process and Global Sales.

Event Highlights

  • Members of the Choice leadership team will host a Q&A session at each location. You can submit your questions for the team when you register.
  • Meet with members of the Choice team and hear from AAHOA.
  • Connect with your fellow franchisees during a Welcome Reception on Sunday evening, breakfast and lunch each day and a dinner on Monday evening.
  • Keep up with the latest products and services during the Vendor Showcase.

Your hotel was billed for one full registration on your August franchise invoice. Take advantage of the in-depth education opportunities to help drive business, learn more about the systems and services that can support your hotel and more.

REGISTER TODAY!