We continue to gather and share as much relevant information as we can with members to help navigate through these troubled days, and position best for whatever may lie ahead.
Potential Revenue Opportunities – Via member feedback, we are seeing many opportunities arise from public health and safety offices in various areas around the country. Some of these entities are renting large blocks of hotel rooms or leasing an entire property outright for up to a year. If you feel your property and business would benefit from such an arrangement, please connect with your local officials to see if there is a need.
AHLA is also assisting in this effort. Please find a link to a form that they are sharing with the US Department of Health and Human Services (HHS), alerting them to properties that may be available in times of need.
We are seeing other opportunities with colleges and universities that may face challenges with existing dorm configurations and are thus seeking alternative living arrangements for students. If your property is in close proximity to such an institution, try connecting with their Housing office to see if they may be active in the market.
Front Desk / Night Window – If your property has a night window, we suggest that this be utilized for all guest interactions and transactions and that lobbies remain closed. You should be protected from chargebacks with the use of EMV machines even without a signature by utilizing the Signature On File (SOF) feature (guest signature should be on folio).
Breakfast / Coffee – This requirement has been suspended through September 30, 2020 by Choice Hotels as it impacts the safety of both employees and guests.
Attached is a notice for guests to acknowledge that has been circulating from hotels that can be put to use at your property to better assist in communicating local government mandates and cutbacks in services and amenities. It is in Word form so you can edit your property info as needed.
Room Cleaning / Amenities by Request – With stayover guests, please offer housekeeping services only by request. Amenities for stayovers can be provided via night window or drop offs to room exteriors.
Ecolab has provided an excellent video for back of house preparation and cleaning regimens, including an extensive Q&A at the end. It is a longer video coming in just under one hour, but it does offer excellent tips and insight.
Choice Hotels Financial Assistance – While other brands have offered across the board fee relief and deferrals, Choice Hotels has focused immediate relief systemwide in areas where services are being curtailed – Medallia and revenue management for examples – and choosing instead to focus more of its relief effort on properties that are experiencing worse hardships than others.
We encourage any properties facing extensive and potentially catastrophic hardships to connect with Matt Martin in Choice’s Owner & Portfolio Strategy Operations department at Matthew.Martin@choicehotels.com. Please let ELFA or your ELFA regional director know if you are engaging with Matthew’s department so we can best track progress and results.