Join Us in Rockville, MD November 3rd

Please make plans to join other Econo Lodge franchisees for the last of three Fall Regionals for 2015. Choice Hotels is hosting this event at their corporate headquarters. In addition to important franchise updates and valuable education sessions throughout the day, Choice CEO Steve Joyce will be joining us for a reception afterwards.
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Fall Regional Registration Now Open

Make your plans now to attend one of three Econo Lodge Fall Regional meetings:

  • Dallas, TX – September 24th
  • Las Vegas, NV – October 13th
  • Rockville MD – November 3rd

Educational sessions will include diving into Rates Center, preparing for and handling the upcoming EMV liability shift, and helpful tips on avoiding common but costly management mistakes.

Meet fellow franchisees, participate in a Q&A with Choice representatives, and make your voice heard as we work towards bettering the fortunes of our brand.

Changes Upcoming with

Choice Hotels is nearing completion of its transition to a more accurate delivery of inventory availability to We’ve all experienced overbookings of room types through OTA’s. Properties should begin to see reductions in the number of overbookings via this channel as this improved delivery takes effect over the next month.

On the near horizon is a similar effort with Expedia and remaining OTA channels. Visit your ChoiceCentral account for more updates.

The EMV Liability Shift Is One Month Away

Beginning October 1st, credit card companies will have officially shifted the liability for fraudulent credit card transactions from themselves to their merchant partners, i.e. you the hotelier.

To protect against this liability shift, updated point-of-sale hardware will be necessary to allow for Individual PIN entry from credit card holders instead of the traditional signature receipt process. While Choice Hotels is still in the midst of re-configuring ChoiceAdvantage to better adapt to this new process, property owners can take steps now to protect themselves.

The Fall Regionals will offer opportunities to learn more about what will occur during the EMV shift. If you don’t want to wait that long feel free to reach out to ELFA Allied Vendor Prolific Solutions, who has already been underway helping its client properties transition over. They offer a free solution to ELFA members as part of their overall processing agreement.