Archive June 2020

Covid-19 Crisis Notes

We continue to gather and share as much relevant information as we can with members to help navigate through these troubled days, and position best for whatever may lie ahead.

Potential Revenue Opportunities – Via member feedback, we are seeing many opportunities arise from public health and safety offices in various areas around the country. Some of these entities are renting large blocks of hotel rooms or leasing an entire property outright for up to a year. If you feel your property and business would benefit from such an arrangement, please connect with your local officials to see if there is a need.

AHLA is also assisting in this effort. Please find a link to a form that they are sharing with the US Department of Health and Human Services (HHS), alerting them to properties that may be available in times of need.

We are seeing other opportunities with colleges and universities that may face challenges with existing dorm configurations and are thus seeking alternative living arrangements for students. If your property is in close proximity to such an institution, try connecting with their Housing office to see if they may be active in the market.

Front Desk / Night Window – If your property has a night window, we suggest that this be utilized for all guest interactions and transactions and that lobbies remain closed. You should be protected from chargebacks with the use of EMV machines even without a signature by utilizing the Signature On File (SOF) feature (guest signature should be on folio).

Breakfast / Coffee – This requirement has been suspended through September 30, 2020 by Choice Hotels as it impacts the safety of both employees and guests.

Attached is a notice for guests to acknowledge that has been circulating from hotels that can be put to use at your property to better assist in communicating local government mandates and cutbacks in services and amenities. It is in Word form so you can edit your property info as needed.

Room Cleaning / Amenities by Request – With stayover guests, please offer housekeeping services only by request. Amenities for stayovers can be provided via night window or drop offs to room exteriors.

Ecolab has provided an excellent video for back of house preparation and cleaning regimens, including an extensive Q&A at the end. It is a longer video coming in just under one hour, but it does offer excellent tips and insight.

Choice Hotels Financial Assistance – While other brands have offered across the board fee relief and deferrals, Choice Hotels has focused immediate relief systemwide in areas where services are being curtailed – Medallia and revenue management for examples – and choosing instead to focus more of its relief effort on properties that are experiencing worse hardships than others.

We encourage any properties facing extensive and potentially catastrophic hardships to connect with Matt Martin in Choice’s Owner & Portfolio Strategy Operations department at Please let ELFA or your ELFA regional director know if you are engaging with Matthew’s department so we can best track progress and results.

Choice Hotels Covid-19 Update

The Commitment to Clean Captain training deadline is coming up July 1st. Please make every effort to have a member of your staff who will be responsible for overseeing your property’s cleanliness efforts complete this training and certification prior to this deadline.

Please follow this link to the Choice Commitment to Clean Hub to access the training module. You must have an active Choice University student account, and be logged in to that account, to access and complete the training module.

Back To Business Webinar Series

The new Econo Lodge Area Manager team just recently completed a 4-part webinar series on pushing revenue opportunities and reviewing the Commitment to Clean program for Econo Lodge properties.

If you missed any or all of these webinar sessions, please connect with your Econo Lodge Area Manager for resources and materials that were shared and distributed to virtual attendees. Items include:

  • Cleaning Schedule Use on ChoiceAdvantage
  • Covid Product and Vendor Updates
  • Final Hotel Restart Checklist
  • Revenue Management & Sales Tips
  • More

Look for a new webinar series to begin after the July 4th holiday.

Please continue to visit Choice Central and for regular updates and access to industry resources.

AAHOA Covid-19 Resource Page Update

The Asian American Hotel Owners Association (AAHOA), the largest hotel advocacy group in the US, is providing resources and information to assist all hoteliers, whether you are a member of AAHOA or not.

Please visit the AAHOA Covid-19 Resource Center for industry updates and access to live and ongoing webcasts and other resources.

AAHOA has helpful industry webcasts scheduled almost daily. Please visit their Resource Page for registration links to upcoming Webcasts and for access to view past webcasts. These include top professionals from throughout the industry and have proven very helpful in gaining a better understanding of what is unfolding and what resources are out there to assist.

Upcoming webcast topics include getting your revenue management and sales strategy ready for recovery, minimizing cash outflows, and more relevant topics to operating now and preparing for what’s ahead.

ELFA has worked closely with AAHOA on industry and franchise issues throughout the years, and we will continue to work closely with and rely on them for their knowledge and expertise as we head further into uncharted waters, and share resources with our members as they become available.