Archive 2020

Covid-19 Crisis Notes

We wanted to take the opportunity to assemble together a number of notes and operational information to assist our members in their handling of this crisis. There is plenty of information about concerning the SBA’s emergency lending and financing programs, both on elfa.org and elsewhere. We urge you to contact your lender or banking institution for the best information and guidance in this area.

Front Desk / Night Window – If your property has a night window, we suggest that this be utilized for all guest interactions and transactions and that lobbies remain closed. You should be protected from chargebacks with the use of EMV machines even without a signature by utilizing the Signature On File (SOF) feature (guest signature should be on folio).

Breakfast / Coffee – This requirement has been suspended through September 30, 2020 by Choice Hotels as it impacts the safety of both employees and guests.

Attached is a notice for guests to acknowledge that has been circulating from hotels that can be put to use at your property to better assist in communicating local government mandates and cutbacks in services and amenities. It is in Word form so you can edit your property info as needed.

Room Cleaning / Amenities by Request – With stayover guests, please offer housekeeping services only by request. Amenities for stayovers can be provided via night window or drop offs to room exteriors.

Ecolab has provided an excellent video for back of house preparation and cleaning regimens, including an extensive Q&A at the end. It is a longer video coming in just under one hour, but it does offer excellent tips and insight.

Choice Hotels Financial Assistance – While other brands have offered across the board fee relief and deferrals, Choice Hotels has focused immediate relief systemwide in areas where services are being curtailed – Medallia and revenue management for examples – and choosing instead to focus more of its relief effort on properties that are experiencing worse hardships than others.

We encourage any properties facing extensive and potentially catastrophic hardships to connect with Matt Martin in Choice’s Owner & Portfolio Strategy Operations department at Matthew.Martin@choicehotels.com. Please let ELFA or your ELFA regional director know if you are engaging with Matthew’s department so we can best track progress and results.

Choice Hotels is also not charging fines or interest for late or missed monthly billing during the early stages of this crisis. This is a significant point to consider when addressing managing revenue and expenses in the coming months.

Closing / Suspending Operations Decisions – Most hotel properties fall under what is being considered “essential” business operations, and are being allowed to continue to operate in most areas in the country.

If you are having to shutter your property due to financial reasons, safety concerns (family, employees, and guests), or government mandate, please connect with the Choice Hotels Franchise Services department prior to taking any action in order to best position your property for conducting business once conditions allow.

“Temporary suspension” of inventory availability is a tool that is helping properties eliminate transient business and bookings via online and other booking channels, while simultaneously allowing for group or contracted business to local government entities and/or hospitals and offering more workable scenarios for lenders and insurance providers. This can be accomplished best via communications with Franchise Services department (link above).

Please continue to connect with your ELFA Regional Director, and visit elfa.org regularly for updates and links to industry resources.

Choice Hotels Covid-19 Update

Choice Hotels has updated their Covid-19 response page to the front of Choice Central. Please visit for the latest updates from Corporate, including summaries and guidance on CARES Act and SBA Program updates.

Please join the new Econo Lodge Area Manager team for the first of an upcoming “Back to Business” summer series of webinars to help “rev those engines and accelerate sales at your hotel.” This week’s event is scheduled for Thursday June 4th at 4pm ET (1pm PT). Register Here.

Choice Hotels has also recently announced its “Commitment to Clean” initiative, which includes access to extensive training on best practices and proper cleaning materials, in partnership with industry stalwart Ecolab. You can access these and more with Choice’s new Commitment to Clean Hub, available on the Econo Lodge brand page.

In addition, Choice U has put together a Disaster Relief Education Website. This includes information on:

  • Disaster Relief Financing
  • When Funding Occurs
  • Hotel Operations
  • Demand Generators/Opportunities
  • FAQs

Choice Hotels CEO Pat Pacious has shared a video to franchisees updating the Covid-19 response. You can link to that video on Choice Central here.

Please continue to visit Choice Central and elfa.org for regular updates and access to industry resources.

AAHOA Covid-19 Resource Page Update

The Asian American Hotel Owners Association (AAHOA), the largest hotel advocacy group in the US, is providing resources and information to assist all hoteliers, whether you are a member of AAHOA or not.

Please visit the AAHOA Covid-19 Resource Center for industry updates and access to live and ongoing webcasts and other resources.

AAHOA has helpful industry webcasts scheduled almost daily. Please visit their Resource Page for registration links to upcoming Webcasts and for access to view past webcasts. These include top professionals from throughout the industry and have proven very helpful in gaining a better understanding of what is unfolding and what resources are out there to assist.

Upcoming webcast topics include getting your revenue management and sales strategy ready for recovery, minimizing cash outflows, and more relevant topics to operating now and preparing for what’s ahead.

ELFA has worked closely with AAHOA on industry and franchise issues throughout the years, and we will continue to work closely with and rely on them for their knowledge and expertise as we head further into uncharted waters, and share resources with our members as they become available.

Small Business Paycheck Protection Program (PPP) Details Released

The Treasury Department has released further information about the Small Business Paycheck Protection Program (PPP). Here are links to the documents that were released:

One-Page Overview Document

An Application for the PPP

PPP Information Fact Sheet for Borrowers

Starting on April 3, 2020, small businesses and sole proprietorships can apply to the program using the application form above. For additional resources, you can also access the Economic Injury Disaster Loans Application here: https://covid19relief.sba.gov/#/

You can find out much more about the SBA’s extensive relief and support efforts at their Coronavirus (Covid-19): Small Business Guidance and Loan Resources page. Thank you to Choice U for providing this link.

AAHOA continues to host webinars on various important topics facing all hoteliers, and past webinars, along with a trove of industry resources and updates, are available to review on the AAHOA Covid-19 Resource Page. We urge you to check in here often for new content.

ELFA is extremely grateful to AAHOA for their continued guidance, leadership, and open arms to all hoteliers during this unprecedented time.

Covid-19 Resource Update

ELFA recently sent out an e-mail to members covering topics that help to offer immediate financial relief. If you are a member and did not receive this e-mail, please e-mail Executive Director Louis Smith at lsmith.elfa@gmail.com so we can ensure we have a best e-mail address for future ELFA e-mail updates.

With each area, the key has been to be pro-active – acting now before finances and resources make situations more dire and more difficult to overcome.

Financing / Debt Service:
Connect with your lender immediately on payment deferrals (3-6 mo.), interest-only status, or other creative strategies. The banking industry is healthy, unlike the 2008 financial crisis, they are expecting these calls, and to date this is showing to be highly effective for those hoteliers who are pro-actively in contact.

Utilities / Telecom:
Reach out to your local providers of all services and request deferrals, abatements, or other remedies to assist during the next 90-120 days. This may also involve reaching out and connecting to your local legislators and municipal leaders requesting utilities relief. This also is proving highly effective.

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SBA Loans Are Available Now

What You Need to Do to Apply

The following was provided via Choice Hotels Corporate Comuunications.

The Small Business Administration (SBA) introduced significant changes to the loan process that make it easier and faster to obtain funding for your business:

  • Processing time for many has been reduced from 60 days to three weeks or less.
  • Applications are shorter and streamlined.

Do you need help covering your mortgage? Are you able to pay your staff?

These are just some of the issues facing many in the hotel industry right now.

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Helpful Information from Our Friends at CHOC

In our efforts to offer as much helpful and timely information as possible, we wanted to share the following tips that the Choice Hotel Owners Council had recently shared with its membership. Many thanks to CHOC Chairman Sam Patel and Executive Director Cassandra Hill for their assistance during this period.

There is also a FAQ Section following that we at ELFA found very helpful. Please expand below to read more.

Pro-Active Steps:

·        Immediately reaching out to your lender and making sure of the following:

·        Your file is updated;

·        Sharing with your lender information showing revenue declines/reservation cancellations;

·        Asking your lender the process involved for a request for rate reduction, interest only and/or forbearance so that you can start preparing from now.

Read More

Econo Lodge Covid-19 Brand Response Information

ELFA Members,

This is an unprecedented time in our industry and for you as a business owner. We at ELFA are dedicated to providing as much information as possible to members to help best maneuver through this crisis.

We will continue to update elfa.org with relevant and timely information as we gather it. We encourage you to please be diligent in being on the lookout for communications from Choice Hotels. We will work to provide links and other directions to helpful resources as things develop.

If you haven’t recently, please take a moment to visit the Econo Lodge Covid-19 Brand Response Information page. This page will be refreshed regularly so please bookmark it in your system for quick access.

NOTE: The deadline for Eclipse Collection linen program has been extended from July 1, 2020 to January 1, 2021. See Brand Page above.

ELFA leadership will continue to reach out to Choice Hotels leadership on guidance and, most importantly, support for our franchisees as we sail into uncharted territory.

Though it may sometimes feel like we are each alone in this process, please know that you have a family in ELFA to reach out to. We are dedicated to working towards the best possible outcomes for our Econo Lodge franchisee members, and will do our best to achieve that as the situation continues to unfold.

Coranavirus (Covid-19) Update – 12 March 2020

With a rapidly unfolding and changing landscape surrounding the current Coronavirus outbreak and global spread, we wanted to provide easy access to Choice Hotels corporate communications and updates, along with additional information from trusted industry providers.

Choice Hotels Coronavirus Update, with new cancellation policy updates.

Coronavirus (Covid-19) Information and Product Review: Ecolab

Additional Online Resources from Ecolab:
     Presentation Link
Video Webinar
Ecolab Website FAQ
Ecolab Covid-19 Website

ELFA leadership has remained in close contact with Choice Hotels leadership as this industry and health crisis has unfolded. We have witnessed significant drop-offs in reservation activity, both domestic and international, and we all share facing an uncertain landscape on the horizon.

Please be alert for corporate communications from Choice Hotels. ELFA will do its part to assist in getting information out to membership as it becomes available, both via e-mails and information and links posted on elfa.org

Urgent Disruptions: While this crisis is having a significant negative impact on all facets of the travel industry, some locations and areas are under greater threat, and face greater negative impact, than others. If you are facing a severe financial hardship that endangers your business, please feel free to reach out to your ELFA Regional Director with information and updates so that we may best inform Choice and work to try and mitigate dire situations as best as possible. We are here to assist members in any way that we can.

Econo Lodge Update

Choice Hotels, International has had recent changes within the area director organization.

In the interim, please use the established emails below for assistance with your needs or requests.

These emails are managed by the following regional vice presidents and area directors:

ChoiceHelp_NW@choicehotels.com

Northwest – Pat Mandas Regional Vice President, Franchise Services

Gary Overton Regional Area Director, Franchise Services

Deana Nutter Regional Area Director, Franchise Services

ChoiceHelp_NE@choicehotels.com

NortheastMichelle Masters Regional Vice President, Franchise Services

Bonnie Melanson Regional Area Director, Franchise Services

ChoiceHelp_MID@choicehotels.com Midwest

Jill Burke Regional Vice President, Franchise Services

Chris Witulski Regional Area Director, Franchise Services

Susan Hudson Regional Area Director, Franchise Services

Rhonda Shires Area Director, Franchise Services