Welcome To The Econo Lodge Franchisees Association of America (ELFA)

Your Voice Your Choice

The Econo Lodge Franchisees Association of America (ELFA) has been an active force representing Econo Lodge franchisees since 1974. An independent association, ELFA is dedicated to strengthening the Econo Lodge brand and creating a healthy operating environment for member franchisees.

Learn About Membership

We maintain open lines of communication with corporate, ensure franchisees are up to date on important activity, help create profitable operating environments for members and advocate for franchisee concerns

Our Leadership

A new ELFA leadership board was elected in 2015 at the Choice Hotels International Convention to serve the association for the next two years. Meet your board, and connect with your regional directors.

Association Sponsors

Our Association Sponsors play an important role in assisting franchisees with resources and tools that help us optimize our businesses and maximize our investments. See what they have to offer ELFA members.

The Econo Lodge Franchisees Association of America

What Members Say

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ELFA is an incredible organization that advocates for their members. They really help us be more successful in our business.

Alice Patel - General Manager

Latest News

Covid-19 Crisis Notes

We wanted to take the opportunity to assemble together a number of notes and operational information to assist our members in their handling of this crisis. There is plenty of information about concerning the SBA’s emergency lending and financing programs, both on elfa.org and elsewhere. We urge you to contact your lender or banking institution for the best information and guidance in this area.

Front Desk / Night Window – If your property has a night window, we suggest that this be utilized for all guest interactions and transactions and that lobbies remain closed. You should be protected from chargebacks with the use of EMV machines even without a signature by utilizing the Signature On File (SOF) feature (guest signature should be on folio).

Breakfast / Coffee – This requirement has been suspended through September 30, 2020 by Choice Hotels as it impacts the safety of both employees and guests.

Attached is a notice for guests to acknowledge that has been circulating from hotels that can be put to use at your property to better assist in communicating local government mandates and cutbacks in services and amenities. It is in Word form so you can edit your property info as needed.

Room Cleaning / Amenities by Request – With stayover guests, please offer housekeeping services only by request. Amenities for stayovers can be provided via night window or drop offs to room exteriors.

Ecolab has provided an excellent video for back of house preparation and cleaning regimens, including an extensive Q&A at the end. It is a longer video coming in just under one hour, but it does offer excellent tips and insight.

Choice Hotels Financial Assistance – While other brands have offered across the board fee relief and deferrals, Choice Hotels has focused immediate relief systemwide in areas where services are being curtailed – Medallia and revenue management for examples – and choosing instead to focus more of its relief effort on properties that are experiencing worse hardships than others.

We encourage any properties facing extensive and potentially catastrophic hardships to connect with Matt Martin in Choice’s Owner & Portfolio Strategy Operations department at Matthew.Martin@choicehotels.com. Please let ELFA or your ELFA regional director know if you are engaging with Matthew’s department so we can best track progress and results.

Choice Hotels is also not charging fines or interest for late or missed monthly billing during the early stages of this crisis. This is a significant point to consider when addressing managing revenue and expenses in the coming months.

Closing / Suspending Operations Decisions – Most hotel properties fall under what is being considered “essential” business operations, and are being allowed to continue to operate in most areas in the country.

If you are having to shutter your property due to financial reasons, safety concerns (family, employees, and guests), or government mandate, please connect with the Choice Hotels Franchise Services department prior to taking any action in order to best position your property for conducting business once conditions allow.

“Temporary suspension” of inventory availability is a tool that is helping properties eliminate transient business and bookings via online and other booking channels, while simultaneously allowing for group or contracted business to local government entities and/or hospitals and offering more workable scenarios for lenders and insurance providers. This can be accomplished best via communications with Franchise Services department (link above).

Please continue to connect with your ELFA Regional Director, and visit elfa.org regularly for updates and links to industry resources.

Choice Hotels Covid-19 Update

Choice Hotels has updated their Covid-19 response page to the front of Choice Central. Please visit for the latest updates from Corporate, including summaries and guidance on CARES Act and SBA Program updates.

Please join the new Econo Lodge Area Manager team for the first of an upcoming “Back to Business” summer series of webinars to help “rev those engines and accelerate sales at your hotel.” This week’s event is scheduled for Thursday June 4th at 4pm ET (1pm PT). Register Here.

Choice Hotels has also recently announced its “Commitment to Clean” initiative, which includes access to extensive training on best practices and proper cleaning materials, in partnership with industry stalwart Ecolab. You can access these and more with Choice’s new Commitment to Clean Hub, available on the Econo Lodge brand page.

In addition, Choice U has put together a Disaster Relief Education Website. This includes information on:

  • Disaster Relief Financing
  • When Funding Occurs
  • Hotel Operations
  • Demand Generators/Opportunities
  • FAQs

Choice Hotels CEO Pat Pacious has shared a video to franchisees updating the Covid-19 response. You can link to that video on Choice Central here.

Please continue to visit Choice Central and elfa.org for regular updates and access to industry resources.

AAHOA Covid-19 Resource Page Update

The Asian American Hotel Owners Association (AAHOA), the largest hotel advocacy group in the US, is providing resources and information to assist all hoteliers, whether you are a member of AAHOA or not.

Please visit the AAHOA Covid-19 Resource Center for industry updates and access to live and ongoing webcasts and other resources.

AAHOA has helpful industry webcasts scheduled almost daily. Please visit their Resource Page for registration links to upcoming Webcasts and for access to view past webcasts. These include top professionals from throughout the industry and have proven very helpful in gaining a better understanding of what is unfolding and what resources are out there to assist.

Upcoming webcast topics include getting your revenue management and sales strategy ready for recovery, minimizing cash outflows, and more relevant topics to operating now and preparing for what’s ahead.

ELFA has worked closely with AAHOA on industry and franchise issues throughout the years, and we will continue to work closely with and rely on them for their knowledge and expertise as we head further into uncharted waters, and share resources with our members as they become available.