Welcome To The Econo Lodge Franchisees Association of America (ELFA)

Your Voice Your Choice

The Econo Lodge Franchisees Association of America (ELFA) has been an active force representing Econo Lodge franchisees since 1974. An independent association, ELFA is dedicated to strengthening the Econo Lodge brand and creating a healthy operating environment for member franchisees.

Learn About Membership

We maintain open lines of communication with corporate, ensure franchisees are up to date on important activity, help create profitable operating environments for members and advocate for franchisee concerns

Our Leadership

A new ELFA leadership board was elected in 2015 at the Choice Hotels International Convention to serve the association for the next two years. Meet your board, and connect with your regional directors.

Association Sponsors

Our Association Sponsors play an important role in assisting franchisees with resources and tools that help us optimize our businesses and maximize our investments. See what they have to offer ELFA members.

The Econo Lodge Franchisees Association of America

What Members Say

img

ELFA is an incredible organization that advocates for their members. They really help us be more successful in our business.

Alice Patel - General Manager

Latest News

ELFA Update

We continue to gather and share as much relevant information as we can with members to help navigate through these troubled days, and position best for whatever may lie ahead.

Fall Regional 2021 Update

The Region 1 & 2 event scheduled for Jacksonville, FL for September 19th & 20th has been relocated to Atlanta, GA, and its dates changed to October 17th & 18th.

If you have registered for Jacksonville, you will automatically be reassigned to the Atlanta event registration. Registration for the rescheduled event is not yet live, and a hotel booking link is not yet available.

We encourage those with properties in Region 3 (NC & SC) to consider the Atlanta event instead of Baltimore if that location is easier to travel to attend. There is no additional fee for registering for a different Fall Regional event than what is assigned to your region, though there is a fee if you register for one event then change to another.

We apologize for the inconvenience, while we fully support CHOC’s efforts to provide as safe and accommodating a venue as possible under these pandemic conditions.

Fall Regional events are back in 2021. Follow the link above and register today. Econo Lodge will only attend the Sunday and Monday portion of each event. CHOC only will meet Tuesday (for elections).

Supply Chain Issues?

ELFA has recently become aware of several instances of supply chain disruptions in the purchase of branded guest amenities. We have relayed this information to Choice Hotels leadership and procurement for additional insights. With shipping issues plaguing much of the economy, we are trying to head off issues that may arise through non-compliance due to supply shortages.

If you are experiencing issues with your own amenities supplies, please reach out to and share with your Area Manager. It would be great if you would also copy us here at ELFA on this so we can better track progress and issues in this area.

CrowdStrike Non-Compliance Penalties Are Being Assessed

Beginning this Spring, Choice Hotels is issuing $150 fees for properties not in compliance with the CrowdStrike software mandate for all front desk computers.

If you are seeing this fee levied on your monthly invoice, please take steps immediately to resolve. Search your GM Inbox for the original CrowdStrike “Welcome / Installation” e-mail from 2020 and follow the installation instructions. If you cannot locate this e-mail, you can send an e-mail of your own to falcon-complete@Crowdstrike.com and request a re-send.

Installation is mandated for all front desk computers and those accessing ChoiceAdvantage. It takes less than 10 minutes from start to finish for the installation process.

Are You Hearing Regularly from ELFA?

ELFA sends out e-mails regularly to its Econo Lodge franchisee members with important brand updates and notices on a wide variety of pressing operational matters. While we do not overload with e-mails, we at least reach out once per month.

If you are not receiving e-mails or correspondences from ELFA in this fashion, please reach out to us and let us know so that we can update your contact information. Please include your property code so we can best update and ensure delivery.

Choice Hotels Brand Update

RFP Season Is Underway

Fed Rooms and the US Government’s Department of Defense (DOD) preferred travel program are all assessing partner properties now in advance of the 2022 travel year.

Choice Hotels is hosting a Webinar on August 25th at Noon (ET) to review the DOD program. Please check your Corporate Communications e-mail for a Zoom link and access.

If you haven’t already, please make a point to connect with your Econo Lodge Area Manager to discuss both government and private corporate RFPs which are now in the bidding stage. Choice’s corporate sales department has made great strides with economy-level business. Take advantage of that work by connecting with your AM and discovering local and regional opportunities.

Housekeeping Upon Request (HKUR) Guest Communication

Choice Hotels has produced guest-facing publications and collateral to better help relay your property’s HKUR program and schedule in an effort to help manage guest satisfaction feedback and property scoring.

Please take a minute to visit the Econo Lodge HKUR Resource Page in Choice Central for links to materials and descriptions that you can put to work at your property.

New Opaque OTA Pricing Strategies

Choice Hotels is implementing new opaque rate plans for Hotwire and Priceline business, in addition to the existing LOPQ plan. These new tiers open up the advance booking windows for your property.

Please visit the Opaque Pricing Strategy FAQ Page in Choice Central for more detailed information and actions you can take to best manage available inventory for these plans, or to opt out entirely. Opaque OTA business is not right for every property, so be sure that you are maximizing or minimizing these according to your property’s specific booking needs.

Commitment to Clean Program –

Choice Hotels has been actively promoting this Commitment to Clean status to both the general public and its array of corporate business sales, much of which benefits our Econo Lodge brand. Please ensure that your property has taken the necessary steps to comply with this critical program, as the message is going over very favorably with guests and potential guests.

Please follow this link to the Choice Commitment to Clean Hub to access the training module. You must have an active Choice University student account, and be logged in to that account, to access and complete the training module. With QAR inspections underway, this is a critical area being monitored, so be sure your property is fully up to date with all necessary certifications and components in place.

AAHOA Covid-19 Resource Page Update

The Asian American Hotel Owners Association (AAHOA), the largest hotel advocacy group in the US, is providing resources and information to assist all hoteliers, whether you are a member of AAHOA or not.

Please visit the AAHOA Covid-19 Resource Center for industry updates and access to live and ongoing webcasts and other resources.

AAHOA 2021 Regional Conferences Starting Up in August

The Fall Regional meeting slate for AAHOA begins in earnest the week of August 23rd, with two events covering Washington state and Arkansas.

AAHOA Regional meetings are excellent opportunities for all hoteliers, whether AAHOA members or not, to gather together, meet, share local industry insights, and learn more about local legislative and advocacy efforts that benefit owners and franchisees.

Please visit AAHOA’s Calendar of Events page for more information on a Regional meeting near you.

PPP Loan Forgiveness Portal Is Open on SBA Site

The SBA has opened up a direct PPP Loan Forgiveness portal on August 4th and has since received over 340,000 applications. This avenue is aimed at smaller PPP loans totaling $150,000 or less.

Find more information here from the SBA’s news release.