Welcome To The Econo Lodge Franchisees Association of America (ELFA)

Your Voice Your Choice

The Econo Lodge Franchisees Association of America (ELFA) has been an active force representing Econo Lodge franchisees since 1974. An independent association, ELFA is dedicated to strengthening the Econo Lodge brand and creating a healthy operating environment for member franchisees.

Learn About Membership

We maintain open lines of communication with corporate, ensure franchisees are up to date on important activity, help create profitable operating environments for members and advocate for franchisee concerns

Our Leadership

A new ELFA leadership board was elected in 2015 at the Choice Hotels International Convention to serve the association for the next two years. Meet your board, and connect with your regional directors.

Association Sponsors

Our Association Sponsors play an important role in assisting franchisees with resources and tools that help us optimize our businesses and maximize our investments. See what they have to offer ELFA members.

The Econo Lodge Franchisees Association of America

What Members Say

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ELFA is an incredible organization that advocates for their members. They really help us be more successful in our business.

Alice Patel - General Manager

Latest News

Covid-19 Crisis Notes

We continue to gather and share as much relevant information as we can with members to help navigate through these troubled days, and position best for whatever may lie ahead.

Potential Revenue Opportunities
Via member feedback, we are seeing many opportunities arise from public health and safety offices in various areas around the country. Some of these entities are renting large blocks of hotel rooms or leasing an entire property outright for up to a year. If you feel your property and business would benefit from such an arrangement, please connect with your local officials to see if there is a need.

AHLA is also assisting in this effort. Please find a link to a form that they are sharing with the US Department of Health and Human Services (HHS), alerting them to properties that may be available in times of need.

We are seeing other opportunities with colleges and universities that may face challenges with existing dorm configurations and are thus seeking alternative living arrangements for students. If your property is in close proximity to such an institution, try connecting with their Housing office to see if they may be active in the market.

Choice’s Global Sales team has been very active on behalf of Choice’s economy brands, with close to $10 Million in business generated year-to-date for 2020 for Econo Lodge properties.

Please take time to visit the Global Sales Home page on Choice Central, where you will find links to many of their services, tutorials, and forms that can be critical elements to taking advantage of all potential opportunities that the market has to offer.

Choice RFP Program / 2021 Courtesy Rate Extension / Black-Out Dates –
Choice Hotels has extended its 2020 corporate negotiated rates into 2021 due to the unfolding pandemic crisis. Please reach out to Choice Global sales team or your new Econo Lodge Area Manager if you would like to opt out of this or other programs.

Please also review your property’s potential 2021 black-out dates. If this has not been updated, please take the opportunity to do so.

Group Business / Conference Direct / July 24th Deadline –
Properties have been automatically loaded for Choice’s Conference Direct program. Franchisees have until Friday July 24th to opt out. You can find this link also at the Choice Global Sales homepage.

3 Steps to Help Your Property with Group Visibility –
While group and conference travel has been heavily curtailed in 2020, there remain opportunities still, and we do not know what 2021 may have to offer here. Please take the following steps to help ensure your property is sharing the best information possible with potential decision-makers.

  1. Update your property’s CVent Profile
  2. Respond to ALL queries and requests from Choice Sales – often the first to respond gets the business – don’t delay.
  3. Ensure your property has active SGRP1 and SGRP2 rate plans.

Front Desk / Night Window – If your property has a night window, we suggest that this be utilized for all guest interactions and transactions and that lobbies remain closed. You should be protected from chargebacks with the use of EMV machines even without a signature by utilizing the Signature On File (SOF) feature (guest signature should be on folio).

Breakfast / Coffee – This requirement has been suspended through September 30, 2020 by Choice Hotels as it impacts the safety of both employees and guests.

Attached is a notice for guests to acknowledge that has been circulating from hotels that can be put to use at your property to better assist in communicating local government mandates and cutbacks in services and amenities. It is in Word form so you can edit your property info as needed.

Room Cleaning / Amenities by Request – With stayover guests, please offer housekeeping services only by request. Amenities for stayovers can be provided via night window or drop offs to room exteriors.

Ecolab has provided an excellent video for back of house preparation and cleaning regimens, including an extensive Q&A at the end. It is a longer video coming in just under one hour, but it does offer excellent tips and insight.

Choice Hotels Financial Assistance – While other brands have offered across the board fee relief and deferrals, Choice Hotels has focused immediate relief systemwide in areas where services are being curtailed – Medallia and revenue management for examples – and choosing instead to focus more of its relief effort on properties that are experiencing worse hardships than others.

We encourage any properties facing extensive and potentially catastrophic hardships to connect with Matt Martin in Choice’s Owner & Portfolio Strategy Operations department at Matthew.Martin@choicehotels.com. Please let ELFA or your ELFA regional director know if you are engaging with Matthew’s department so we can best track progress and results.

Choice Hotels Covid-19 Update

The Commitment to Clean Captain training deadline has passed on July 1st. Please make every effort to have a member of your staff who will be responsible for overseeing your property’s cleanliness efforts complete this training and certification as quickly as possible to avoid potential penalties or fines.

Choice Hotels has been actively promoting this Commitment to Clean status to both the general public and its array of corporate business sales, much of which benefits our Econo Lodge brand. Please ensure that your property is taking the necessary steps to comply with this critical program, as the message is going over very favorably with guests and potential guests.

Please follow this link to the Choice Commitment to Clean Hub to access the training module. You must have an active Choice University student account, and be logged in to that account, to access and complete the training module.

Please continue to visit Choice Central and elfa.org for regular updates and access to industry resources.

AAHOA Covid-19 Resource Page Update

The Asian American Hotel Owners Association (AAHOA), the largest hotel advocacy group in the US, is providing resources and information to assist all hoteliers, whether you are a member of AAHOA or not.

Please visit the AAHOA Covid-19 Resource Center for industry updates and access to live and ongoing webcasts and other resources.

AAHOA has helpful industry webcasts scheduled almost daily. Please visit their Resource Page for registration links to upcoming Webcasts and for access to view past webcasts. These include top professionals from throughout the industry and have proven very helpful in gaining a better understanding of what is unfolding and what resources are out there to assist.

Upcoming webcast topics include getting your revenue management and sales strategy ready for recovery, minimizing cash outflows, and more relevant topics to operating now and preparing for what’s ahead.

ELFA has worked closely with AAHOA on industry and franchise issues throughout the years, and we will continue to work closely with and rely on them for their knowledge and expertise as we head further into uncharted waters, and share resources with our members as they become available.