Your Voice to Choice

The Econo Lodge Franchisees Association of America (ELFA) has been an active force representing Econo Lodge franchisees since 1974. An independent association, ELFA is dedicated to strengthening the Econo Lodge brand and creating a healthy operating environment for member franchisees.

What does ELFA do?

  • Maintain open lines of communication with corporate
  • Ensure franchisees are up to date on important activity
  • Help create profitable operating environments for members
  • Advocate for franchisee concerns

Annoucements

New EMV Process

During Convention, Choice Hotels announced a new streamlined EMV rollout process.
See Choice Central at the link below:
https://apps.choicecentral.com/ccweb/content/home/prop/20170426_chip-card_new_process.html

If you are experiencing issues with the process, reach out to your ELFA regional director so we are able to document issues and forward them to Choice.

Calendar

Our Leadership

A new ELFA leadership board was elected in 2015 at the Choice Hotels International Convention to serve the association for the next two years. Meet your board, and connect with your regional directors.

Allied Vendors

Our Allied Vendors play an important role in assisting franchisees with resources and tools that help us optimize our businesses and maximize our investments. See what they have to offer ELFA members.

We're Your Advocate

Let us know if there’s any way we can help! Franchisee concerns are our highest priority. Please reach out to ELFA with any questions, concerns, franchise issues, and / or suggestions that you can share. While ELFA is your voice to Choice, it is your voice that matters most, and why ELFA exists.