Your Voice to Choice

The Econo Lodge Franchisees Association of America (ELFA) has been an active force representing Econo Lodge franchisees since 1974. An independent association, ELFA is dedicated to strengthening the Econo Lodge brand and creating a healthy operating environment for member franchisees.

What does ELFA do?

  • Maintain open lines of communication with corporate
  • Ensure franchisees are up to date on important activity
  • Help create profitable operating environments for members
  • Advocate for franchisee concerns


Fall Regional Recap

Did you attend one of the fall regional meetings?

Here’s a quick recap on the items discussed and your opportunity to take advantage of the show specials.

Choice Privileges Update:

Choice Hotels is proposing to increase the Choice Privileges assessment from 3% to 5% of room revenue in return for a $25 minimum room rate reimbursement (an increase from the current minimum of $17).  Read more…


Our Leadership

A new ELFA leadership board was elected in 2015 at the Choice Hotels International Convention to serve the assotiation for the next two years. Meet you board, and connect with your regional directors.

Allied Vendors

Our Allied Vendors play an important role in assisting franchisees with resources and tools that help us optimize our businesses and maximize our investments. See what they have to offer ELFA members.

We're Your Advocate

Let us know if there's any way we can help! Franchisee concerns are our highest priority. Please reach out to ELFA with any questions, concerns, franchise issues, and / or suggestions that you can share. While ELFA is your voice to Choice, it is your voice that matters most, and why ELFA exists.