Welcome To The Econo Lodge Franchisees Association of America (ELFA)

Your Voice Your Choice

The Econo Lodge Franchisees Association of America (ELFA) has been an active force representing Econo Lodge franchisees since 1974. An independent association, ELFA is dedicated to strengthening the Econo Lodge brand and creating a healthy operating environment for member franchisees.

Learn About Membership

We maintain open lines of communication with corporate, ensure franchisees are up to date on important activity, help create profitable operating environments for members and advocate for franchisee concerns

Our Leadership

A new ELFA leadership board was elected in 2015 at the Choice Hotels International Convention to serve the association for the next two years. Meet your board, and connect with your regional directors.

Association Sponsors

Our Association Sponsors play an important role in assisting franchisees with resources and tools that help us optimize our businesses and maximize our investments. See what they have to offer ELFA members.

The Econo Lodge Franchisees Association of America

What Members Say


ELFA is an incredible organization that advocates for their members. They really help us be more successful in our business.

Alice Patel - General Manager

Latest News

Attendee Information for Atlanta Education Summit

If you’re joining us at the 2019 Economy Brand Education Summit, September 29 – October 1 at the Hilton Atlanta Airport Hotel in Atlanta, GA., please review the information below as you make your plans to attend.

Meeting Hotel

All events will be held at the Hilton Atlanta Airport Hotel:

Hilton Atlanta Airport

1031 Virginia Avenue

Atlanta, GA 30354

If you still need to reserve a room, please contact the hotel directly at 404-767-9000 to check availability.


Events begin with our Welcome Reception on Sunday, September 29 from 5:30-8 p.m. in Salon C/D on the lobby level of the Hilton.

We’ll have a full day of education sessions, beginning with breakfast at 8 a.m. on Monday morning. During lunch, we’ll hear from AAHOA Interim CEO and President Rachel Humphrey, followed by more education sessions and a Q&A Session with Choice leadership. We’ll wrap up the day with a special dinner and performance by DJ Rakesh Raj.

Take a few minutes now to submit your questions for the Choice Q&A session in advance.

On Tuesday, we’ll start the day at 8:30 a.m. with an update from Choice Hotels with Regional Vice President, Franchise Services Michelle Masters and after lunch, our closing session will wrap up at 3:15 p.m.

Make sure that you review the complete schedule, so you’re prepared to attend the sessions that match your areas of interest.

Directions, Transportation and Parking

Driving Directions

Please visit the hotel website for complete information and driving directions.

Airport Shuttle

The hotel courtesy shuttle service is available in the Ground Transportation area west curb, immediately outside the Domestic Terminal between the North and South terminals at the Atlanta airport. Hotel shuttles are located in the Purple Bus aisle, Stalls 25 through 29. The shuttle departs every 30 minutes from the hours of 5 a.m. – 12 a.m. and is on call after midnight.


Parking is free of charge for all attendees.

If you are staying at the hotel, you will use your room key to enter and exit the garage.

If you are planning to drive in each day, bring your parking ticket to the meeting registration desk (available Sunday, Monday and Tuesday) and we will provide you with a voucher to present when you exit the garage. 


If you have any questions, please email lsmith.elfa@gmail.

Economy Brands Education Summit – Register Today!

September 29 – October 1; Atlanta, GA
October 6 – 8; Laguna Hills, CA

Registration is now open for the new, two-day Economy Brands Education Summit.

Visit the registration site for full descriptions of the education sessions, including a deep dive on topics including, Revenue Management, ADA Lawsuits, Local Property Sales and Marketing, the Guest Relations process and Global Sales.

Event Highlights

  • Members of the Choice leadership team will host a Q&A session at each location. You can submit your questions for the team when you register.
  • Meet with members of the Choice team and hear from AAHOA.
  • Connect with your fellow franchisees during a Welcome Reception on Sunday evening, breakfast and lunch each day and a dinner on Monday evening.
  • Keep up with the latest products and services during the Vendor Showcase.

Your hotel was billed for one full registration on your August franchise invoice. Take advantage of the in-depth education opportunities to help drive business, learn more about the systems and services that can support your hotel and more.