Welcome To The Econo Lodge Franchisees Association of America (ELFA)

Your Voice Your Choice

The Econo Lodge Franchisees Association of America (ELFA) has been an active force representing Econo Lodge franchisees since 1974. An independent association, ELFA is dedicated to strengthening the Econo Lodge brand and creating a healthy operating environment for member franchisees.

Learn About Membership

We maintain open lines of communication with corporate, ensure franchisees are up to date on important activity, help create profitable operating environments for members and advocate for franchisee concerns

Our Leadership

A new ELFA leadership board was elected in 2015 at the Choice Hotels International Convention to serve the association for the next two years. Meet your board, and connect with your regional directors.

Association Sponsors

Our Association Sponsors play an important role in assisting franchisees with resources and tools that help us optimize our businesses and maximize our investments. See what they have to offer ELFA members.

The Econo Lodge Franchisees Association of America

What Members Say

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ELFA is an incredible organization that advocates for their members. They really help us be more successful in our business.

Alice Patel - General Manager

Latest News

Important December 31st Year-End Deadlines

With time running out in 2019, it is critical to note several important compliance deadlines from Choice Hotels affecting all Econo Lodges.

Merchant Acquisition Initiative –

Announced at Convention, ALL Choice Hotels properties must shift their payment card processing service over to one of three providers – Bank of America, World Pay, or Elavon – by December 31st. [This mandate and service is separate from the continued mandate for Shift4 as the sole processing “gateway” service.]

ELFA has done its homework on this throughout the year and has elected to put its support behind Elavon as our preferred processor of the three. Elavon has agreed to provide ELFA and its members with not only a dedicated support team to assist with the switchover itself – often a problematic occurrence – but also this same dedicated support team to work with our members afterwards.

We highly encourage all ELFA members and Econo Lodge franchisees in general to reach out to Elavon and request the “ELFA Program” support program. There is no additional charge for this enhanced service level – Choice has negotiated set terms for all three providers. What we have put in place is simply leveraging our size to ensure that the many owner / operators that comprise the Econo Lodge brand don’t get lost amid the larger accounts that higher grossing branded properties may command.

Elavon Contact Info:
(866) 868-3391
E-mail: hospitalitysales@elavon.com
www.elavon.com/choicehotels

Econo Lodge Property Photo Refresh –

Also announced at Convention, Choice Hotels has mandated that all Econo Lodges must have updated property photography on their Choice Hotels brand page that reflects the property upgrades made during the recent Guest Room Improvement Program (GRIP).

Everyone has made sizable investments in their Econo Lodge properties over the past few years, and it is critical to ensure that the public at large can see these changes online to help drive revenue and additional business.

While the deadline for having these new photos appearing online is March 1, 2020, there is a December 31st deadline to have contracted with one of Choice Hotels authorized photography providers to schedule this work.

At our recent Economy Brands Fall Education Summits, two of Choice’s photography providers offered $699 package specials to accomplish this. Please see the attached flyers from RTV and CS3 If you have not already updated your property photography OR have not yet scheduled with a provider to do so, please try to take advantage of one of these before year’s end. Note: Choice Hotels will only accept photographs and images from one of their authorized providers.

Choice Privileges Elite Reserved Parking Sign Install – December 31st

Elite Reserved parking signs should already be delivered to your property. These should be posted up in convenient spots for guests.

Eclipse Linen Collection – July 1, 2020

This linen initiative was announced at Convention in 2018 for all mid-scale brands and up plus Econo Lodge. While other brands have until December 31st to fully change over to this new linen, ELFA worked to extend the Econo Lodge deadline to July 1, 2020 to help ensure that this switchover would not create undue burdens on our often limited space and equipment.

In order to ensure that you are able to meet this July 1st deadline for 100% conversion, it is advised to work towards placing an order for the Eclipse Collection by year’s end, as delivery and order fulfillment is getting squeezed by the switchover from all other brands.

If you have not ordered your Eclipse Collection material yet, please connect with ELFA sponsor Amtex – a Choice-licensed provider – and start this process soon.

Attendee Information for Atlanta Education Summit

If you’re joining us at the 2019 Economy Brand Education Summit, September 29 – October 1 at the Hilton Atlanta Airport Hotel in Atlanta, GA., please review the information below as you make your plans to attend.


Meeting Hotel

All events will be held at the Hilton Atlanta Airport Hotel:

Hilton Atlanta Airport

1031 Virginia Avenue

Atlanta, GA 30354

If you still need to reserve a room, please contact the hotel directly at 404-767-9000 to check availability.

Schedule

Events begin with our Welcome Reception on Sunday, September 29 from 5:30-8 p.m. in Salon C/D on the lobby level of the Hilton.

We’ll have a full day of education sessions, beginning with breakfast at 8 a.m. on Monday morning. During lunch, we’ll hear from AAHOA Interim CEO and President Rachel Humphrey, followed by more education sessions and a Q&A Session with Choice leadership. We’ll wrap up the day with a special dinner and performance by DJ Rakesh Raj.

Take a few minutes now to submit your questions for the Choice Q&A session in advance.

On Tuesday, we’ll start the day at 8:30 a.m. with an update from Choice Hotels with Regional Vice President, Franchise Services Michelle Masters and after lunch, our closing session will wrap up at 3:15 p.m.

Make sure that you review the complete schedule, so you’re prepared to attend the sessions that match your areas of interest.

Directions, Transportation and Parking

Driving Directions

Please visit the hotel website for complete information and driving directions.

Airport Shuttle

The hotel courtesy shuttle service is available in the Ground Transportation area west curb, immediately outside the Domestic Terminal between the North and South terminals at the Atlanta airport. Hotel shuttles are located in the Purple Bus aisle, Stalls 25 through 29. The shuttle departs every 30 minutes from the hours of 5 a.m. – 12 a.m. and is on call after midnight.

Parking

Parking is free of charge for all attendees.

If you are staying at the hotel, you will use your room key to enter and exit the garage.

If you are planning to drive in each day, bring your parking ticket to the meeting registration desk (available Sunday, Monday and Tuesday) and we will provide you with a voucher to present when you exit the garage. 

Questions?

If you have any questions, please email lsmith.elfa@gmail.